The Perhaps Second Most Important MDM Quadrant 2015 is Out

This year the Gartner Magic Quadrant for Master Data Management of Product Data Solutions is published very shortly after the Gartner Magic Quadrant for Master Data Management of Customer Data Solutions. Now 1 day in between. I hope this is a sign of that the two MDM quadrants eventually will melt into a (Multi-Domain) MDM Quadrant as touched yesterday in my post about the Customer MDM Quadrant.

MDM Brands
This is not the quadrant, just some vendor names

The product MDM quadrant states: “Product master data is one of the most important information assets an organization has; second-only, perhaps, to customer master data”. In my humble opinion, I think you can refine that statement. It depends on the number of customers (or other party roles) versus the number of products you deal with. Highest number names the most important domain to start with in your organization.

As usual Informatica seems to be the fastest MDM vendor measured on providing a free copy of the Gartner quadrants. Find the 2015 Product MDM Quadrant here from Informatica.

2 thoughts on “The Perhaps Second Most Important MDM Quadrant 2015 is Out

  1. Richard Branch 19th November 2015 / 18:41

    Henrick, I entirely agree with you when you say that you “hope this is a sign of that the two MDM quadrants eventually will melt into a (Multi-Domain) MDM Quadrant.”

    As you know this is a pet subject of mine and I say it every year. On the one hand analysts will talk freely about Big Data and The Internet of Things and for years have Gartner proclaimed Multi-Domain MDM as the way ahead. However, they continue to publishing two separate MQs for Parties and Products. Why no Location domain quadrant or a Reference Data Management quadrant, hum…?

    OK, you may say it makes no difference but consider that nearly all of Semarchy’s customers master customers, products, locations, reference data and a lot more all in one genuine multi-domain data hub where does that leave us on the MQ? The answer is in neither because although we are a “Cool Vendor” which is great, we do not clear the necessary hurdles once our users have been vaguely categorised as being either customer MDM or product MDM. The fact is they are simply multi-domain MDM, period.

    If clients are really interested in buying a single domain PIM or CDI tool they will find one but it’s time for Gartner to move with the times and give much more weighted credit to genuine multi-domain, cloud based, agile MDM systems over traditional single domain tools.

    I’ll now save this post for 2016, ready to rinse and repeat!

    • Henrik Liliendahl Sørensen 25th November 2015 / 09:29

      Thanks for commenting Richard. If I look at my three recent major engagements with end MDM users two is multi-domain MDM and one was strictly product MDM with a multi-domain MDM vision. But maybe I’m odd 🙂

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