The Gartner 2015 Magic Quadrant for Master Data Management of Customer Data Solutions is out. One way of getting the report without being a Gartner customer is through this link on the Informatica site.
Successful providers of Mater Data Management (MDM) solutions will sooner or later need to offer ways of connecting MDM with big data.
In the Customer MDM quadrant Gartner, without mentioning if this relates to customer MDM only or multi-Domain MDM in general, mentions two ways of connecting MDM with big data:
- Capabilities to perform MDM functions directly against copies of big data sources such as social network data copied into a Hadoop environment. Gartner have found that there have been very few successful attempts (from a business value perspective) to implement this use case, mostly as a result of an inability to perform governance on the big datasets in question.
- Capabilities to link traditionally structured master data against those sources. Gartner have found that this use case is also sparse, but more common and more readily able to prove value. This use case is also gaining some traction with other types of unstructured data, such as content, audio and video.
My take is that these ways applies to the other MDM domains (supplier, product, location, asset …) as well – just as I think Gartner sooner or later will need to make only one MDM quadrant as pondered in the post called The second part of the Multi-Domain MDM Magic Quadrant is out.
Also I think the ability to perform governance on big datasets is key. In fact, in my eyes master data will tend to be more externally generated and maintained, just like big data usually is. This will change our ways of doing information governance as discussed in my previous post on this blog. This post was by the way inspired by the Gartner product MDM person. The post is called MDM and SCM: Inside and outside the corporate walls.