The terms omni-channel banking and omni-channel retailing are becoming popular within businesses these days.
In this context omni (meaning all) is considered to be something more advanced than multi (meaning many) as in multi-channel retailing.
Data management, including Master Data Management (MDM), is always a bit behind the newest business trends. In our discipline we have hardly even entered the multi stage yet.
Some moons ago I wrote about multi-channel data matching on the Informatica Perspectives blog in the post Five Future Data Matching Trends. Today, on the same blog, Stephan Zoder has the post asking: Is your social media investment hampered by your “data poverty”?
Herein Stephan examines the possible benefits of multi-channel data matching based on a business case within the gambling industry.
Using omni in relation to MDM was seen in a vendor presentation at the Gartner MDM Summit in London last week as reported in the post Slicing the MDM Space. Omnidomain MDM was the proposed term here.
The end goal should probably be something that could be coined as omni-purpose MDM. This will be about advancing MDM capabilities to cover multiple domains and embrace multiple channels in order to obtain a single view of every core entity that can be used in every business process.