Getting eMail Addresses Right the First Time

emailChecking if an eMail address will bounce is essential for executing and measuring campaigns, news letter operations and other activities based on sending eMails as explained here on the site Don’t Bounce by BriteVerify.

A good principle within data quality prevention and Master Data Management (MDM) is the first time right approach. There is a 1-10-100 rule saying:

“One dollar spent on prevention will save 10 dollars on correction and 100 dollar on failure costs”.

(Replace dollars with your favorite currency: Euros, pounds, rubles, rupees, whatever.)

This also applies to capturing an eMail address of a (prospect) customer and other business partners. Many business processes today requires communication through eMails in order to save costs and speed up processes. If you register an invalid eMail address or allow self registration of an invalid eMail address you have got yourself some costly scrap and rework or maybe lost an opportunity.

As a natural consequence the instant Data Quality MDM Edition besides ensuring right names and correct postal addresses also checks for valid eMail addresses.

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4 thoughts on “Getting eMail Addresses Right the First Time

  1. Philippe TOULEMONT (@pht176) 12th November 2013 / 11:32

    Hi Henrik,

    of course the intention is good but you’re certainly aware that it is an impossible task to achieve as most of ISPs won’t let you check that the address is valid. The only way to be sure that the email was correctly entered is to ask by email a confirmation. And if it wasn’t… well the opportunity is lost anyway.

  2. Jayprakash 12th November 2013 / 18:39

    Here we are talking about different aspects:
    1. Is the email id provided is formed correct(well-formed). One can define rules such as presence of @,”.”followed by com/org/country_code etc.
    2. One can ping the domain (e.g: can be checked by pinging the website
    If any further confirmations are needed (only then) one can actually send mails for confirmation (a small dataset).

  3. Henrik Liliendahl Sørensen 13th November 2013 / 11:10

    Thanks Philippe and Jayprakash for commenting.

    The concept of a service like BriteVerify is actually to establish if a given eMail address is alive or not. The way it’s done is revealed in the BriteVerify blog post KILLING ZOMBIE EMAILS.

    • FX Nicolas 14th November 2013 / 16:47

      Semarchy’s email validation and enricher plugin does email validations automatically in batch or real time using syntactic validation and MX-Lookups. It also does domain name fixing (e.g. becomes if you ask for such fix).
      I’m curious to see how BriteVerify checks the user (without actually sending a “zombie emails”). Their blog seems to be down, so I cannot really check. 😦

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