Checking if an eMail address will bounce is essential for executing and measuring campaigns, news letter operations and other activities based on sending eMails as explained here on the site Don’t Bounce by BriteVerify.
A good principle within data quality prevention and Master Data Management (MDM) is the first time right approach. There is a 1-10-100 rule saying:
“One dollar spent on prevention will save 10 dollars on correction and 100 dollar on failure costs”.
(Replace dollars with your favorite currency: Euros, pounds, rubles, rupees, whatever.)
This also applies to capturing an eMail address of a (prospect) customer and other business partners. Many business processes today requires communication through eMails in order to save costs and speed up processes. If you register an invalid eMail address or allow self registration of an invalid eMail address you have got yourself some costly scrap and rework or maybe lost an opportunity.
As a natural consequence the instant Data Quality MDM Edition besides ensuring right names and correct postal addresses also checks for valid eMail addresses.