The title of this post is taken from a blog post by Hans Peter Bech. The post is called Entering a Foreign Market – The 9 Steps to Success for Software Companies.
In the post Hans Peter says:
“German software companies having access to 7% of world demand and US based companies with a domestic market representing 38% of world demand often ignore the global perspective until forced to face the challenge. That’s very fortunate for the smaller companies from the smaller countries!”
This observation from the software market in general certainly also applies to software for data quality improvement and master data management as examined in the post 255 Reasons for Data Quality Diversity.
If you are a software company in the data management space the meaning of thinking global may apply to various activities as:
- How the product is designed in respect to handling data from all over the world. Here thinking global from day one is crucial.
- How the product is marketed to a world-wide audience. Here the global approach could wait a bit.
On the latter matter I have teased one of the magic quadrant data quality tool vendors, Trillium Software, for having used a date format only used in the United States on their blog. Maybe it’s a small matter and just me who is sensitive to this normal glitch. Anyway I’m pleased to congratulate Trillium Software on their new blog design with a world-wide fit date format. Check out the blog, which is a good one indeed, here.