On the upcoming MDM Summit Europe 2013 in London this April you will be able to learn about Multi-Entity MDM as well as Multi-Domain MDM.
So, what is the difference between Multi-Entity MDM and Multi-Domain MDM?
To my knowledge it is two terms having the same meaning. It is doing the two main preceding disciplines for MDM being Customer Data Integration (CDI) and Product Information Management (PIM) at the same time presumably using the same software brand.
Multi-Entity MDM was probably the first term used and still used by The MDM Institute while Multidomain MDM is used by Gartner (the analyst firm) and most tool vendors today. For example Stibo Systems is focusing on mutidomain recently in this press release about latest achievements.
Talking about Gartner and the vendor crowd Gartner analyst Andrew White wrote a blog post the other day: Round-Up of Master Data Management (MDM) 2012, and looking forward to 2013.
Herein White bashes the vendors by saying:
“Vendor hype related to multidomain …. continued to be far in excess of reality”.
What do you think? Is Andrew White right about that? And what about Multi-Entity MDM, is that any better?