There is a term called foreign branding. Foreign branding is describing an implied cachet or superiority of products and services with foreign-sounding names
Häagen-Dazs ice cream is an example of foreign branding. Though the brand was established in New York the name was supposed to sound Scandinavian.
However, Häagen-Dazs does sound and look somewhat strange to a Scandinavian. The reason is probably that the constellation of the letters “äa” and “zs” are not part of any native Scandinavian words.
Getting datakvalitet right in world wide data isn’t easy. What works in some countries doesn’t work in other countries, not at least when we are talking datakvalitet regarding party master data such as customer master data, supplier master data and employee master data.
One of the reasons why datakvalitet for party master data is different is the various possibilities with applying big reference data sources. For example the availability of citizen data is different in New York than in Scandinavia. This affects the ways of reaching optimal datakvalitet as reported in the post Did They Put a Man on the Moon.
As part of the ongoing globalization handling international datakvalitet is becoming more and more common. Many enterprises try to deploy enterprise wide datakvalitet initiatives and shared service centers handles party master data uncommon to the people working there. This often results in finding a strange word like Häagen-Dazs.