This morning I was following the tweet stream from the ongoing Gartner Master Data Management (MDM) conference here in London, when another tweet caught my eyes:
This reminded me about that (error tolerant) search is The Overlooked MDM Feature.
Good search functionality is essential for making the most out of your well managed master data.
Search functionality may be implemented in these main scenarios:
You should be able to quickly find what is inside your master data hub.
The business benefits from having fast error tolerant search as a capacity inside your master data management solution are plenty, including:
- Better data quality by upstream prevention against duplicate entries as explained in this post.
- More efficiency by bringing down the time users spends on searching for information about entities in the master data hub.
- Higher employee satisfaction by eliminating a lot of frustration else coming from not finding what you know must be inside the hub already.
MDM inside search capabilities applies to multiple domains: Party, product and location master data.
Search the outside
You should be able to quickly find what you need to bring inside your master data hub.
Data entry may improve a lot by having fast error tolerant search that explores the cloud for relevant data related to the entry being done. Doing that has two main purposes:
- Data entry becomes more effective with less cumbersome investigation and fewer keystrokes.
- Data quality is safeguarded by better real world alignment.
Preferably the inside and the outside search should be the same mash-up.
Searching the outside is applies especially to location and party master data.
Search from the outside
Website search applies especially to product master data and in some cases also to related location master data as described in the post Product Placement.
Your website users should be able to quickly find what you publish from your master data hub be that description of physical products, services or research documents as in the case of Gartner, which is an analyst firm.
As said in the tweet on the top of this post, (good) search makes the life of your coming and current customers much easier. Do I need to emphasize the importance of good customer experience?