Data Quality Tool Exaggerations

When following articles and blogs about information and data quality you often meet a sentiment like this:

“Data Quality tool vendors describe their products as if they will solve every possible data quality challenge around once and for all”.

Some years ago I was involved in making the English text for a description of a data quality vendor and our products. Here is the text:

“With activities in Germany, Denmark, Norway, Sweden, Austria, Switzerland, Italy, Spain, and France, [our company] is one of the leading data quality experts in Europe. We provide ready-made solutions, products, and services that increase your profits by protecting and improving your company’s customer, address, supplier and product data.

[Our company] offers state-of-the-art solutions for all of the following tasks:

  • Find, match, and eliminate duplicates
  • Restructure customer, supplier, and product databases
  • Compare with major reference data suppliers in order to correct incorrect data records
  • Enrich existing data with missing information
  • Find customers when searching within CRM and ERP systems
  • Integrate Data Quality components in SOA environments
  • Create a Master Data Hub”

Now, I don’t think we promised to boil the ocean here.

Have you stumbled upon a description on web-sites, white papers, product sheets or so where the vendor tells you that every data quality problem will be eliminated when you buy the tool?

Show me.

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