Data Quality Tool Exaggerations

When following articles and blogs about information and data quality you often meet a sentiment like this:

“Data Quality tool vendors describe their products as if they will solve every possible data quality challenge around once and for all”.

Some years ago I was involved in making the English text for a description of a data quality vendor and our products. Here is the text:

“With activities in Germany, Denmark, Norway, Sweden, Austria, Switzerland, Italy, Spain, and France, [our company] is one of the leading data quality experts in Europe. We provide ready-made solutions, products, and services that increase your profits by protecting and improving your company’s customer, address, supplier and product data.

[Our company] offers state-of-the-art solutions for all of the following tasks:

  • Find, match, and eliminate duplicates
  • Restructure customer, supplier, and product databases
  • Compare with major reference data suppliers in order to correct incorrect data records
  • Enrich existing data with missing information
  • Find customers when searching within CRM and ERP systems
  • Integrate Data Quality components in SOA environments
  • Create a Master Data Hub”

Now, I don’t think we promised to boil the ocean here.

Have you stumbled upon a description on web-sites, white papers, product sheets or so where the vendor tells you that every data quality problem will be eliminated when you buy the tool?

Show me.

Bookmark and Share

One thought on “Data Quality Tool Exaggerations

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s