If you are a merchant (retailer or a B2B dealer) of tangible goods a huge challenge in today’s data driven world is the get complete product information from your suppliers being the importers, brand owners and/or manufacturers of the products.
There are plenty of bad ways of trying to do that:
- Send them a spreadsheet to be filled in
- Build a supplier portal where they can do the work
- Get the data from a data pool
- Outsource the collection process to someone far away
Sean Sinclair sums this up nicely in the LinkedIn article called Feeding the Monster – Product Data Onboarding for ‘Hundreds and Thousands’…
Coincidentally Sean and I at the same time worked with these challenges at two different major competing UK distributors/dealers of building materials up in the West Midlands.
The only solution will be to create a win-win situation for both manufacturers and merchants as explained in the post Merchants vs Manufacturers in the Information Age.

Even the Romans knew this as Seneca the Younger said that “errare humanum est” which translates to “to err is human”. He also added “but to persist in error is diabolical”.
Doing Master Data Management (MDM) enterprise wide is hard enough. The ability to control master data across your organization is essential to enable digitalization initiatives and ensure the competitiveness of your organization in the future.