The new face of Data Matching

When matching database records holding data about a person we traditionally use string attributes as Citizen/Tax ID, Name, Address, Phone, Email.

PolarRoseToday I stumbled over a company called Polar Rose that specialize in recognition of peoples faces on pictures. Current use is tagging people on Facebook pictures, but really, this technology could make Data Matching, Identity Resolution and Deduplication better.

We already know fuzzy matching with names and addresses have plenty of challenges with false positives and false negatives. Surely I also do imaging same issues with facial recognition. But we also know from comparing with strings that the more different information we may gather, the better we are at avoiding false matching. So combining fuzzy string matching and facial recognition (where picture is available) could add more human mimic to matching technology reliability.

Right now I am considering whether to add this feature to Data Quality 2.0 or leave it for Data Quality 3.0.