Conflicting Analyst Views on the PIM Market

As reported in the previous post here on this blog Forrester published their Product Information Management (PIM) 2021 Q2 Wave last week.

Practically simultaneously Ventana Research published their 2021 Vendor and Product Assessment for Product Information Management (PIM).

The two vendor rankings are here:

The methodology and lingo differ a bit, however the ranking is, as with all these kinds of analyst rankings, based on that the vendors are assessed more positive the closer they are to the top right corner.

The two analyst firms are in more or less agreement about some vendors while some vendors are assessed quite different. These are in particular:

  • Informatica, who is assessed much more negative by Forrester than by Ventana. It is a part of the story that Informatica for a long time has declined to participate in Forrester’s PIM assessments.
  • Akeneo, who is a new vendor among the major players, and has a better debut at Ventana than at Forrester.
  • Stibo Systems, who has been a leader at Forrester for some years but has moved down to a modest position at Ventana in the latest ranking.

Looking at assessing the vendors against the others is close to me as part of the Select Your Solution service on The Disruptive MDM / PIM / DQM List. Here the assessment is based on the actual context, scope and requirements for you as a potential buyer (or someone who is helping a potential buyer). When doing that it is natural that a given vendor can be closest to the top right corner in some cases and not in other cases.

That analysts in a generic ranking reaches a different result only underpins that solution selection is not easy and requires a substantial knowledge about the available solutions, where they come from and where they are heading.

If you need help navigating in this jungle, ping me here:

2 thoughts on “Conflicting Analyst Views on the PIM Market

  1. Jason Simpson 2nd June 2021 / 14:10

    Henrik, one way to reduce the variation might be to stop using PIM revenue as a criteria. Forrester increased their minimum PIM revenue from $10m to $20m this year which led to some vendors being excluded, whilst others continued to artificially inflate their revenues to gain an advantage. This helps nobody in the industry.

    • Henrik Gabs Liliendahl 2nd June 2021 / 14:30

      Yeah, would be better having some more who want to participate 🙂

      PS: Congrats with the position of Magnitude in the Ventana plot.

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