There is a new kid on the block on The Disruptive MDM / PIM / DQM List. Well, Winpure is not a new solution at all. It is a veteran tool in the data matching space.
Recently the folks at Winpure have embarked on a journey to take best-of-breed data matching into the contextual MDM world.
Data matching is often part of Master Data Management implementations, not at least when the party domain (customers, suppliers, other business partners) is encompassed.
However, it not always the best approach to utilize the data matching capabilities in MDM platforms. In some cases, these are not very effective. In other cases, the matching is needed before data is loaded into the MDM platform. And then many MDM initiatives do not include an MDM platform, but relies on capabilities in ERP and CRM applications.
Here, there is a need for a contextual MDM component with strong data matching capabilities as Winpure.
Learn more about Winpure here.
Liliendahl on Data Quality 