Generic rankings of vendors on a market, like the Master Data Management (MDM) market, are in my eyes not very useful.
So, it is relieving that the recent Now Tech report format from Forrester does not do that.
The Now Tech: Master Data Management, Q4 2020 from Forrester was published last month. In here the vendors are grouped by size and some key selection criteria are stated for each vendor. This include:
- Deployment mode which in Forrester lingo are functional segments covering public cloud, multi-cloud, on-premise and SaaS.
- Geographic segments with percentage of revenue for North America, Latin America, EMEA (Europe/ Middle East/Africa) and APAC (Asia/Pacific).
- Vertical market focus and sample customers.
You can access the report if you are a Forrester client or buy it from Forrester. Alternatively, you can have a free copy at the Prospecta site, as the MDO (Master Data Online) solution from Prospecta is included in the report. Link here.