How to Create Great CX Using the Full Potential of MDM

Improved customer experience (CX) is a key driver for digitalization and having optimal Master Data Management (MDM) is a core prerequisite for being successful in providing customer experience.

First, MDM underpins your insights into:

  • Customer identity
  • Customer hierarchies
  • Customer locations
  • Customer transactions
  • Customer footprint on websites
  • Customer footprint in social media
  • Customer preferences
  • Customer privacy and data protection settings and rights

Next, MDM gives you the insight into how to provide a tailored product experience by managing the data supply chain from your suppliers/vendors to each of the customer touch points by:

  • Having your suppliers/vendors syndicating all the product-, service- and other information that is required by your customers
  • Transforming these data into the data structure that fits your customers
  • Consolidating all sources relevant for your customers
  • Enriching with your internal competitive information that delight and engage your customers
  • Customizing to each channel where you have a touch point with your customers
  • Personalizing utilizing rich and structured customer insight

PXM and CX

Learn more at a webinar hosted by Reltio on the 11th August 2020. Free registration here.

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