Improved customer experience (CX) is a key driver for digitalization and having optimal Master Data Management (MDM) is a core prerequisite for being successful in providing customer experience.
First, MDM underpins your insights into:
- Customer identity
- Customer hierarchies
- Customer locations
- Customer transactions
- Customer footprint on websites
- Customer footprint in social media
- Customer preferences
- Customer privacy and data protection settings and rights
Next, MDM gives you the insight into how to provide a tailored product experience by managing the data supply chain from your suppliers/vendors to each of the customer touch points by:
- Having your suppliers/vendors syndicating all the product-, service- and other information that is required by your customers
- Transforming these data into the data structure that fits your customers
- Consolidating all sources relevant for your customers
- Enriching with your internal competitive information that delight and engage your customers
- Customizing to each channel where you have a touch point with your customers
- Personalizing utilizing rich and structured customer insight
Learn more in an on-demand webinar hosted by Reltio – you can access the recording here,
Liliendahl on Data Quality 