The PIM Market as Seen by IDC

The are not so many reliable market reports dealing with the Product Information Management (PIM) market. So, it is interesting that a new one from an acknowledged source has arrived.

IDC has published their first PIM MarketSpace report. As stated in the report: “Historically, PIM has been closely associated with master data management (MDM) software, which provides a central source of truth for product data. However, MDM applications, as they were originally conceived, have some shortcomings when it comes to supporting today’s digital commerce requirements.”

When ranking the vendors, IDC reached this result:

IDC Marketscape PIM 2019 20

You can, against your personal data, get a partial report from Akeneo and Salsify.

PS: You can learn more about some of the other solutions on The Disruptive MDM /PIM /DQM List.

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