In here David explores the topics in the new era of the customer 360 degree view being encompassing all customer data, covering analytical and operational usages and improving customer experience.
The post includes this testimonial from Deotis Harris, Senior Director, MDM at Dell EMC: “We saw an opportunity to leverage AllSight’s modern technology (Customer Intelligence), coupled with our legacy systems such as Master Data Management (MDM), to provide the insight required to enable our sellers, marketers and customer service reps to create better experiences for our customers.”
By the way: Being a MDM practitioner who have spent many years with customer 360 and now spending equal chunks of time with product 360, I find the forward-looking topics being very similar between customer 360 and product 360. In short:
- The span of product data to handle has increased dramatically in recent years as told in the post Self-service Ready Product Data.
- We can use the same data architecture for analytical and operational purposes as mentioned in the post The Intersection of MDM and Big Data.
- It is all about creating better experiences for your customers.