The importance of having a viable Product Information Management (PIM) solution has become well understood for companies who participates in supply chains.
The next step towards excellence in PIM is to handle product information in close collaboration with your trading partners. Product Data Lake is the solution for that. Here upstream providers of product information (manufacturers and upstream distributors) and downstream receivers of product information (downstream distributors and retailers) connect their choice of in-house PIM solution or other product master data solution as PLM (Product Lifecycle Management) or ERP.
Read more about that in the post What a PIM-2-PIM Solution Looks Like.
The principle behind Product Data Lake is inspired by how a data lake differs from a traditional data warehouse. In a data lake the linking and transformation takes place late, when the data is consumed by the receiver.
Product Data Lake resembles a social network as you connect with your trading partners from the real world in order to collaborate on getting complete and accurate product data from the manufacturer to the point-of-sales: