Mantra for Retailers: Streamline Product Information to Delight Customers

In his third guest blog post here on this blog Rajneesh Kumar of Pimcore examines how this in-house PIM solution facilitates the way sales teams, online marketers, logistics departments and other units can work in perfect unison.

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Managing retail is a complex business. It starts with keeping all the attributes of your product information consistent across all platforms. That’s because your customers are everywhere today. They check out your products online and in store. They express themselves on chat boxes, send emails asking straight questions, buy using desktops/tablets/mobiles, call customer care and use all the devices at their disposal interchangeably in doing so.

Ergo, your product information should better be accurate, high-quality, comprehensive, consistent and up-to-the-minute at all times, across all platforms. As your business expands, number of products increase, the chances of botching up only get higher.

In this sea of complexity, one of the key differentiators in your growth story can be the PIM solution you implement. Pimcore’s PIM can be an answer to your retail needs, here’s why:

Retailers’ Needs Answered with Ease:

In today’s changing consumer dynamics, where 72% of businesses have named improving customer experience as their top priority, a robust product information management system is vital for retailers.

It’s no secret that retailers are grappling with the ever-changing product information requirements. They know it very well their customers are deluged with choices. If they don’t give their customers a consistent experience across all digital touch-points irrespective of the time, date, location, phase in the customer life cycle, they stand to lose. With Pimcore’s PIM, integrating different systems, breaking down silos and managing data efficiently can put you on a trajectory of growth.

A PIM Solution that’s Simple yet Mature:

At the core, it’s all about managing the details about your products, like SKUs, specifications, core product data, digital assets, content, omni-channel data, metrics, and the works. And Pimcore does it like no other PIM software.

Be it the drag and drop approach, quick and easy data entry and management or a context sensitive navigation, it’s a breeze to maintain data assets on Pimcore. Its unrivaled interface too, makes it simple to manage data from multiple domains within one consolidated platform. Besides, Pimcore can be a great fit with CMS, DAM, and Commerce, which can immensely curb your time-to-market.

Unmatched Data Integration, Management and Delivery:

As a retailer, your business’s success will always hinge on your ability to integrate, manage and deliver properly. Pimcore’s data integration is unique in every sense. It has the capacity to integrate into just about any IT environment. This is due to its API driven approach and “connect anything” architecture, so whether it’s Oracle, SAP, Navision or anything else, you can look forward to a seamless integration.

Having rich product information in a flexible and agile data model, which is user-friendly, consistently organized, aggregated, classified, and ready for translation is one the biggest virtues of Pimcore.

Retailers can expect a lasting information infrastructure support, which will secure them for the future and ensure data integrity.

Pimcore Helps in Carving Impeccable Customer Journeys:

In retail, user’s perspective reigns supreme. Every possible trajectory of a customer’s journey must be thought through distinctly and mapped out. Everything that a customer is capable of doing, the touch-points they might engage through, all their possible actions, the way they see it must be taken into account. And Pimcore’s PIM can be of excellent help in doing this. It will act as a powerful link between your data and your customers in every step of their journey. It can subtly guide them, which will eventually lead them towards decision making.

Wrapping Up:

Customer centricity may be the driving force in today’s retail environment, but that doesn’t take away the importance of other stakeholders such as suppliers, sales teams, online marketers, logistics departments and other units. It’s pertinent that they all work in perfect unison, minus any silos, in order to contribute towards creating a great customer journey. Pimcore’s PIM can give you a leading edge in making it happen.

Rajneesh KumarA digital marketer and growth hacker, Rajneesh Kumar is currently marketing manager at Pimcore Global Services (PGS), an award-winning consolidated open source platform for product information management (PIM), web content management (CMS), digital asset management (DAM) and e-commerce. He is well versed with web analytic tools, paid media marketing and has hands on experience on seo techniques, organic promotion and content marketing.

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