When looking at the data quality tool market it is interesting to observe, that the tools available does pretty much the same and that all of them are pretty good at what they do today.
A visualization of this is the vendor landscape in the latest Information Difference Data Quality Landscape:
As you see, the leaders as Experian Data Quality, Informatica, Trillium and others are assembling at the right edge. But that is due to market strength. Else the bunch is positioned pretty much equal.
This report does in my eyes also mention some main clues about where the industry is going.
One aspect is that: “Some data quality products are stand-alone, while others link to separate master data or data governance tools with varying degrees of smoothness.”
Examples among the leaders are Informatica, with data quality, MDM, PIM and other data management tools under the same brand, and Trillium with their partnership with the top data governance vendor Collibra. We will see more of that.
Another aspect is that: “Although name and address is the most common area addressed in data quality, product data is another broad domain requiring different approaches.”
I agree with Andy Hayler of Information Difference about that product data needs a different treatment as discussed in the post Data Quality for the Product Domain vs the Party Domain.
Liliendahl on Data Quality 