When working with product data I usually put the data into this five level model:
The model is explained in the post Five Product Data Levels.
A recent post by Simon Walker of Gartner, the analyst firm, outlined the possible system landscape. The post is called Creating the 360-Degree view of Product.
Simon defines these three kind of platforms for managing a 360 degree product data view:
- MDM of product master data solutions help manage structured product data for enterprise operational and analytical use cases
- PIM solutions help extend structured product data through the addition of rich product content for sales and marketing use cases
- DAM solutions help users create and manage digital multimedia files for enterprise, sales and marketing use cases
These two models fit quite well together:
And oh, when it comes to creating a business ecosystem digital platform for exchanging product data with trading partners, the best model looks like this:
Learn more about Product Data Lake here.