How MDM, PIM and DAM Stick Together

When working with product data I usually put the data into this five level model:

Five levels

The model is explained in the post Five Product Data Levels.

A recent post by Simon Walker of Gartner, the analyst firm, outlined the possible system landscape. The post is called Creating the 360-Degree view of Product.

MCM-v1.0-284x300

Simon defines these three kind of platforms for managing a 360 degree product data view:

  • MDM of product master data solutions help manage structured product data for enterprise operational and analytical use cases
  • PIM solutions help extend structured product data through the addition of rich product content for sales and marketing use cases
  • DAM solutions help users create and manage digital multimedia files for enterprise, sales and marketing use cases

These two models fit quite well together:

MDM PIM DAM.png

And oh, when it comes to creating a business ecosystem digital platform for exchanging product data with trading partners, the best model looks like this:

MDM PIM DAM PDL

Learn more about Product Data Lake here.

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