When looking out of the windows from Product 
Data Lake global headquarters (well, that is also our home office) we see our neighbour, which is the global headquarters of Maersk, a major worldwide operating shipping company.
In all humbleness we do very parallel business. Maersk is good at moving goods. We are going to move data about the goods. Product data or product information if you like.
The reason of being for a shipping company is that it would be very ineffective for each manufacturer of goods, if they should arrange and carry out the transportation of their manufactured goods to each distributor around the world. Furthermore, it would be equally ineffective, if each distributor should arrange and carry out the transportation of their range of goods to each reseller or large end buyer.
Until now, this ineffectiveness has unfortunately been the case when it comes to exchanging data about the goods. Manufacturers are asked by their distributors to provide product information in a different way for each – most often meaning in a different spreadsheet. And the same craziness repeats itself when it comes to exchanging data between distributors, resellers and large end users of product information.
At Product Data Lake we have set sail to end this insanity and bring digitalization to shipping of product information. Learn more about how exactly we will arrange that journey on Product Data Lake Documentation and Data Governance.
Liliendahl on Data Quality 