A frequent update on my LinkedIn home page these days is about the HiPPO principle. The HiPPO principle is used to describe a leadership style based on priority for the leader’s opinion opposite to using data as explained in the Forbes article here.
The hippo (hippopotamus) is one of largest animals on this planet. So is the rhino (rhinoceros). The rhino is critically endangered because it is hunted by humans due to a very little part of its body, being the horn.
I guess anyone who has been in business for some years has met the hippo. Probably you also have experienced a rhino hunt being a project or programme of very big size but aiming at a quite narrow business objective that may have been expressed as a simple slogan by a hippo.