Social Events and Master Data Management

Recently I changed one of my job titles on LinkedIn resulting in a number of likes, congrats and messages. And thanks for that.

Probably I have a record in a number of CRM systems out there where I am registered as a contact for an account with an attached job title. As a guy working at several places at the same time I am a bit complicated, I have to admit, so I guess many of these records aren’t up to date about where I work carrying what title and having what means of contact.

Complicated or not, I have no doubt about that many CRM implementations will benefit from digging into social networks in order to be up to date and complete as told in the post Social MDM and Complex Sales.

New job (title)As discussed in the post Multi-Facet MDM we may divide master data management into handling these facets:

  • Entities
  • Relations
  • Events

Within party master data management events may be captured during interacting with your (prospective) customers and other business partners, as an update from a third party reference data provider or in an increasing way by monitoring social networks which are often the first to know certain things, not at least when it’s about contacts in Business-to-business (B2B) activities.

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