We are seeing more and more data management services offered in the cloud.
As I have had a long time experience with data matching services around the Dun & Bradstreet WorldBase, it was good to see a presentation yesterday in Stockholm featuring D&B Europe’s new cloud based data manager service.
Managing World-Wide B2B Master Data
The D&B WorldBase is a business directory with 225 million business entities from all over the world.
D&B’s Data Manager is a self-service application in the cloud around the WorldBase taking care of:
- Data matching with comprehensive functionality for manual inspection, approval and master data survivorship
- Data enrichment embracing a wide range of data attributes
- Data Maintenance subscription for keeping enriched data up to date
The data matching functionality is built on the good old D&B methodology with confidence codes and matchgrades.
Right for QlikTech
QlikTech is the Swedish firm (pretending to be American) behind the prominent business intelligence solution called QlikView.
At the Stockholm event QlikTech presented how and why they use the D&B Data Manager for ensuring the right data quality in their cloud based B2B CRM solution (SalesForce.com).
As QlikTech is operating all over the world having a consistent world-wide business directory as the reference for party master data is extremely important, and the self-service concept is a perfect match for having the right insight and control into achieving the needed level of data quality in CRM master data.
From there the QlikTech CRM team takes its own medicine using QlikView for self-service business intelligence.