If you are a Master Data Management (MDM) fanatic seeing the MDM solution as the centre of the universe and you plan to attend the MDM Summit Europe 2013 then you might as well start to work on your consistency in booing and your accuracy in throwing rotten tomatoes.
In the session called Multi-Entity MDM for the Enterprise Bert Hooyman will shock you by telling that managing master data is not considered a differentiating capability at Royal Philips Electronics.
The solution at Philips is based on the information factory idea and built upon data warehouse technology. Master data and transactional data are treated equally.
Where others may struggle with Multi-Entity / Multidomain MDM the path chosen by Philips already serves multiple business cases for combining party master data and product master data.
I guess the term “a Philips light bulb moment” could have been used too much, so let me just say that I look forward to be enlightened on how to do MDM in an energy saving way.