As I have mentioned here on the blog (and maybe even too often) I am right now involved in making the roadmap for and promoting a tool for getting better data quality by searching and mashing up available external information in the cloud and in internal master databases.
The tool is called iDQ (instant Data Quality).
In promoting such a solution we are interested in engaging in a dialogue with people who are searching for data quality.
So are a lot of other vendors in the data quality tool market of course.
However some vendors link building is done not only on own blogs and news lists but also on other sites for example by making comments on this blog.
It is my impression that these comments are made by SEO agencies hired by the vendors. The agencies make comments with a random name like in these cases “Smith” (ah, John Smith, I know him) and “Peter Parker” (or is it Spider-Man).
Methinks: This may help promoting tools when searching for data quality. But it doesn’t help with finding decency.