With the London Olympics going on we will probably see a lot of winners after a photo finish.
I noticed another photo finish in a recent analyst report called The MDM Landscape Q2 2012 by the Information Difference.
The MDM (Master Data Management) vendors are scored by technology and market strength. If we look at the technology axis – the vertical one, there is a close race.
Orchestra shared the victory on twitter:
Kalido was also mentioned on twitter:
The linked press release from Kalido has a subtitle telling that Kalido was in front of the megavendors.
As mentioned in the report the vendors are actually not competing in the exact same discipline. Some vendors MDM offerings are part of a larger suite, some vendors focus on a single domain (like product) or industry and some vendors are generalists embracing multi-domain MDM.
This situation is also why another analyst firm, Gartner, have two magic quadrants for MDM vendors: One for customer MDM and one for product MDM.
However the trend is that more and more vendors are going towards multi-domain MDM. I know that for sure as I have been involved in one of the product MDM specialists journeys within multi-domain MDM.
So we could expect an even closer match in the Multi-Domain MDM race in the years to come.