A challenge I encounter over and over again within Data Matching and customer Master Data Management is what to do with small business owners.
- Healthcare professionals with an own clinic
- Small family driven shop owners
- Modest membership organisation administrators
- Local hospitality providers as Basil Fawlty of Fawlty Towers
- Independent Data Quality consultants as myself
When handling customer master data we often like to divide those into Business-to-consumer (B2C) or Business-to-business (B2B). We may have different source systems, different data models and different data owners and data stewards for each of the two divisions.
But small business owners usually belong to both divisions. In some transactions they act as private persons (B2C) and in some other transactions they act as a business contact (B2B). If you like to know your customer, have a single customer view , engage in social media and all that jazz, you must have a unique view of the person, the business and the household.
In several industries small business owners, the business and the household is a special target group with unique product requirements. This is true for industries as banking, insurance, telco, real estate, law.
So here are plenty of business cases for multi-domain Master Data Management embracing customer master data and product master data.
The capability to handle a single customer view of small business owners is in my experience very poorly fulfilled in Data Quality and Master Data Management solutions around. Here is certainly room for improvement and entrepreneurship.