The term ”The Pond” is often used as an informal term for the Atlantic Ocean, especially the North Atlantic Ocean being the waters that separates North America and Europe.
Within information technology and not at least my focus areas being data quality and master data management there is a lot of exchange going on over the pond as European companies are using North American technology and sometimes vice versa. Also European companies are setting up operations in North America and of course also the other way around.
Some technologies works pretty much the same regardless of in which country it is deployed. A database manager product is an example of that kind of technology. Other pieces of software must be heavily localized. An ERP application belongs to that category. Data quality and master data management tools and implementation practice are indeed also subject to diversity considerations.
When North American companies go to Europe my gut feeling is that an overwhelming part of them chooses to start with a European or EMEA wide head quarter on the British Isles – and that again means mostly in the London area.
The reasons for that may be many. However I guess that the fact that people on the British Isles doesn’t speak a strange language has a lot to say. What many North American companies with a head quarter in London often has to realize then is, that this move only got them half way over the pond.