As William (not Bill) Shakespeare wrote in the play The Merchant of Venice:

I was reminded about that phrase when commenting on a comment from John Owens in my recent post called Non-Obvious Entity Relationship Awareness.
Loraine Lawson wrote a piece on IT Business Edge yesterday called Adding Common Sense to Data Quality. That post relates to a post by Phil Simon on Mike 2.0 called Data Error Inequality. That post relates to a post on this blog called Pick Any Two.
Anyway, one learning from all this glistering relationship fuzz is that when looking for return on investment (Gold) in data quality improvement and master data management perfection I agree with adding some common sense.
One of the first posts on this blog actually was Data Quality and Common Sense.