The Worst Best Sale

One of my large disappointments from my data quality tool selling days was being involved in a great license sale.

It was a new way of doing business. The initial contact was made through social media by getting in talk with a key employee in one of the not so small players in world-wide multi-channel fashion selling.

It also from there was the good old way of doing business. We spend plus one year with proof of concept and price bargaining until finally standing head to head with one other competitor: The Data Quality quadrant leader owned by a company with the same name as our local airline.

Done deal – and then a few days after much of the business in question was outsourced. I’m actually not aware if the outsource partner had some homemade data quality techniques or couldn’t care less about data quality.

But there is a not opened box with a data quality tool somewhere out there. 

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