We, and that’s including myself, often talk about multi-domain master data management as a marriage between party master data management (also called Customer Data Integration abbreviated as CDI) and Product Master Data Management (also called Product Information Management abbreviated as PIM).
The third most common master data domain is locations (or places). I like the term place, because then we have a P trinity: Parties, Products and Places. However there may be a fourth P involved, as I read a post today by Steven Jones of Capgemini telling that multi-domain MDM is a Pointless question.
The Premise of the Pointlessness is that Party and Product is an IT Perspective. The rest of the business sees the world from mainly either a customer centric perspective or a supply centric perspective.
I agree about that these perspectives exists too and actually made a blog post recently on sell side vs buy side master data quality.
I don’t agree about that this is an (pointless) IT versus business question, obviously also because I have a hard time recognizing the great divide between IT and business. From my perspective is IT a part of the business just like sales, marketing and purchase is it too. And from a product vendor perspective in the MDM realm you actually address the conjunction of business and technological needs a bit opposite to either being a database manager vendor aimed mostly at the IT part of business or a CRM or SCM vendor aimed mostly at the sales or purchase part of business.
Multi-domain MDM isn’t in my perspective a pointless place, but a meeting place between IT and all the other places in business and the core business entities being parties, products and places.