This is perhaps a road I have been down before for example lately in the post The Myth about a Myth.
But it is a pet peeve of mine.
Why are some people always reminding us that this and that must be seen in a business context?
Of course everything we do in our professional life within data quality, master data management, business intelligence and so on must be seen in a business context. Again, I have never seen any people taking the opposite stance.
I am aware that playing the “business context” card is a friendly reminder when say some people become too excited about a tool. But remember, every tool is originally made by people to solve a business challenge and if the tool continues to exist it has probably done that several times.
It may be that tools are over exposed in our business issue discussions due to that some people are doing their job:
- Vendors are naturally pushing their tools – it’s a business issue
- Analysts talks about tools and vendors – it’s a business issue
- Conference organizers invites vendors to make sponsorships and tool exhibitions – it’s a business issue
But I don’t think you are breaking through anything when reminding anyone about the business context. Everyone knows that already. Take it to the next level.