The Future of Data Stewardship

Data Stewardship is performed by data stewards.

What is a Data Steward?

A steward may in a general sense be:

  • One employed in a large household or estate to manage domestic concerns – typically an old role.
  • An employee on a ship, airplane, bus, or train who attends passengers needs – typically a new role.

My guess is that data stewardship also will tend to be going from the first kind of role related to data to the latter kind role related to data.

The current data steward role is predominately seen as the oversight of the house-holding related to the internal enterprise data assets. It’s about keeping everything there clean and tidy. It involves having routines and rules that ensure that things with data are done properly according to the traditions and culture in the enterprise.

Big Data Stewardship

In the future enterprises will rely much more on external data. Exploiting third party reference data and open government data and digging into big data sources as social data and sensor data will shift the focus from looking mostly into keeping the internal data fit for purposes.

As such you as a data steward will become more like the steward on a ship, airplane, bus or train. Data will come and go. After a nice welcoming smile you will have to carefully explain about the safety procedures. Some data will be fairly easy to handle – mostly just spending the time sleeping. Other data will be demanding asking for this and that and changing its mind shortly after. Some data will be a frequent traveler and some data will be there for the first time.

So, are you ready to attend the next batch of travelling data on board your enterprise?

star trek enterprise

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Names, Addresses and National Identification Numbers

When working with customer, or rather party, master data management and related data quality improvement and prevention for traditional offline and some online purposes, you will most often deal with names, addresses and national identification numbers.

While this may be tough enough for domestic data, doing this for international data is a daunting task.

Names

In reality there should be no difference between dealing with domestic data and international data when it comes to names, as people in today’s globalized world move between countries and bring their names with them.

Traditionally the emphasize on data quality related to names has been on dealing with the most frequent issues be that heaps of nick names in the United States and other places, having a “van” in bulks of names in the Netherlands or having loads of surname like middle names in Denmark.

With company names there are some differences to be considered like the inclusion of legal forms in company names as told in the post Legal Forms from Hell.

UPU S42Addresses

Address formats varies between countries. That’s one thing.

The availability of public sources for address reference data varies too. These variations are related to for example:

  • Coverage: Is every part of the country included?
  • Depth: Is it street level, house number level or unit level?
  • Costs: Are reference data expensive or free of charge?

As told in the post Postal Code Musings the postal code system in a given country may be the key (or not) to how to deal with addresses and related data quality.

National Identification Numbers

The post called Business Entity Identifiers includes how countries have different implementations of either all-purpose national identification numbers or single-purpose national identification numbers for companies.

The same way there are different administrative practices for individuals, for example:

  • As I understand it is forbidden by constitution down under to have all-purpose identification numbers for individuals.
  • The United States Social Security Number (SSN) is often mentioned in articles about party data management. It’s an example of a single-purpose number in fact used for several purposes.
  • In Scandinavian countries all-purpose national identification numbers are in place as explained in the post Citizen ID within seconds.

Dealing with diversity

Managing party master data in the light of the above mentioned differences around the world isn’t simple. You need comprehensive data governance policies and business rules, you need elaborate data models and you need a quite well equipped toolbox regarding data quality prevention and exploiting external reference data.

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Putting it Right

Data Governance (DG), Reference Data Management (RDM) and Management Data Management (MDM) are closely related disciplines.

MDM DG RDMConsequently the Data Governance Conference Europe 2013 and the Master Data Management Summit Europe 2013 are co-located and a hot topic this year is Reference Data Management.

The difficulties in putting the sessions on the conference in one right place may be seen by that the session called Establishing Reference Data Governance in the Large Enterprise is part of a MDM track, but is actually mostly about data governance. The session is labeled Product MDM & Reference Data, but will be about governing reference data for multi-domain MDM and the data governance program described was in fact based on a party master data challenge involving reference data for industry classification.

In the session Petter Larsen, Head of Data Governance at Norway’s largest financial services group called DNB, and Thomas T. Thykjaer, Lead MDM Consultant at Capgemini, will connect the dots in the landscape of business vocabularies, data models, the data governance toolbox, data domains and reference data architecture.

I for sure look forward to that Petter and Thomas will put it right.

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The Data Governance Jigsaw Puzzle

Picture this: You find yourself taking over a challenging Data Governance initiative part way through and the path to complete the implementation is far from clear.

Most learning and best practices for data governance implementation, and a lot of other implementations of whatever, are based on doing the stuff from start to end. But in fact many people are thrown into the journey somewhere along the route without any own history on how the journey began, no clear understanding on why the actual direction was taken and no clue about where the end of the rainbow is supposed to be.

If this isn’t hard enough the good people organizing the Data Governance Conference Europe 2013 (co-located with the MDM Summit) has put the session from Nicola Askham on this tough challenge almost at end of the program. Check it out here.

Last Friday I met Nicola for an after work drink at a secret place in the City of London and I can assure you that Nicola despite all odds are fit for fight and ready to kick y… well, putting the puzzle together.

DG2013

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Business in the Driver’s Seat for MDM

It has always been a paradox in Master Data Management (MDM), and many other IT enabled disciplines, that while most people agree that the business part of business should take the lead, often it is the IT part of business that is running the projects.

However, at Tetra Pak, a multi-national company of Swedish origin, MDM has been approached as a business problem rather than as an IT problem.

Yesterday I touched base with Program Manager Jesper Persson at Tetra Pak.

A main reason for Tetra Pak to focus on MDM was having a very specific business problem related to master data, not an IT problem. Taking it from there the business has been in the driver’s seat for the MDM journey.

Master data quality and related data quality dimensions are seen as triggers for the essential KPI’s related to process performance. The model for getting this right is starting with the business requirements, putting the needed data governance in place, getting on with managing master data which leads to the actual master data maintenance all as part of business process management.

Jesper is telling a lot more at the Master Data Management Summit Europe 2013 in London in the session Business in the Driver’s Seat for MDM – Integrating MDM with BPM.

MDM Summit Europe 2013

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MDM Summit Europe 2013 Wordle

The Master Data Management Summit Europe 2013, co-located with the Data Governance Conference Europe 2013, takes place in London the 15th to 17th April.

Here is a wordle with the session topics:

MDMDG 2013 wordle

Some of the words catching my eyes are:

Global is part of several headlines. There is no doubt about that governing master data on a global scale is a very timely subject. Handling master data in a domestic context can be hard enough, but enterprises are facing a daunting task when embracing party master data, product master data and location master data covering the diversity of languages, script systems, measuring systems, national standards and regulatory requirements. However, there is no way around the challenges when synergies in global enterprises are to be harvested.

RDM (Reference Data Management) is becoming a popular subject as well. Being successful with governing master data requires a steady hand with the reference data layer that sits on top of the master data. Some reference data sets may be small, but the importance of getting them right must not be underestimated.

Business. Oh yes. All the data stuff is there to enable business processes, drive business transformation and make business opportunities.

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The Big Tower of Babel

3 years ago one of the first blog posts on this blog was called The Tower of Babel.

This post was the first of many posts about multi-cultural challenges in data quality improvement. These challenges includes not only language variations but also different character sets reflecting different alphabets and script systems, naming traditions, address formats, measure units, privacy norms, government registration practice to name some of the ones I have experienced.

When organizations are working internationally it may be tempting to build a new Tower of Babel imposing the same language for metadata (probably English) and the same standards for names, addresses and other master data (probably the ones of the country where the head quarter is).

However, building such a high tower may end up the same way as the Tower of Babel known from the old religious tales.

Alternatively a mapping approach may be technically a bit more complex but much easier when it comes to change management.

The mapping approach is used in the Universal Postal Unions’ (UPU) attempt to make a “standard” for worldwide addresses. The UPU S42 standard is mentioned in the post Down the Street. The S42 standard does not impose the same way of writing on envelopes all over the world, but facilitates mapping the existing ways into a common tagging mapped to a common structure.

Building such a mapping based “standard” for addresses, and other master data with international diversity, in your organization may be a very good way to cope with balancing the need for standardization and the risks in change management including having trusted and actionable master data.

The principle of embracing and mapping international diversity is a core element in the service I’m currently working with. It’s not that the instant Data Quality service doesn’t stretch into the clouds. Certainly it is a cloud service pulling data quality from the cloud. It’s not that that it isn’t big. Certainly it is based on big reference data.

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Social Commerce and Multi-Domain MDM

The term social commerce is said to be a subset of eCommerce where social media is used to ultimately drag prospects and returning customers to your website, where a purchase of products and services can be made.

In complex sales processes, typically for Business-to-Business (B2B) sales, the website may offer product information sheets, demo requests, contact forms and other pipeline steps.

This is the moment where your social media engaged (prospective) customer meets your master data as:

  • The (prospective) customer creates and maintains name, address and communication information by using registration functions
  • The (prospective) customer searches for and reads product information on web shops and information sites

One aspect of this transition is how master data is carried over, namely:

  • How the social network profile used in engagement is captured as part of (prospective) customer master data or if it should be part of master data at all?
  • How product information from the governed master data hub has been used as part of the social media engagement or if the data governance of product data should be extended to use in social media at all?

Any thoughts?

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At Least Two Versions of the Truth

Precisely one year ago I wrote a post called Single Company View examining the challenges of getting a single business partner view in business-to-business (B2B) party master data.

Yesterday Robert Hawker of Vodafone made a keynote at the MDM Summit Europe 2012 telling about supplier master data management.

One of the points was that sometimes you really want the exactly same real world entity to be two golden records in your master data hub, as there may be totally different business activities made with the same legal entity. The Vodafone example was:

  • Having an antenna placed on the top of a building owned by a certain company and thus paying a fee for that
  • Buying consultancy services from the same company

I have met such examples many times when doing data matching as told in the post Entity Revolution vs Entity Evolution.

However at one occasion, many years ago, I worked in a company where not having a single business partner view nearly became a small disaster.

Our company delivered software for membership administration and was at the same time a member of an employer organisation that also happened to be a customer.

A new director got the brilliant idea, that cancelling the membership of the employer organization was an obvious cost reduction.

The cancellation was sent. The employer organisation confirmed the cancellation adding, that they were very sorry that internal business rules at the same time forced them to not being a customer anymore.

Cancellation was cancelled of course and damage control was initiated.

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MDM Summit Europe 2012 Preview

I am looking forward to be at the Master Data Management Summit Europe 2012 next week in London. The conference runs in parallel with the Data Governance Conference Europe 2012.

Data Governance

As I am living within a short walking distance of the venue I won’t have so much time thinking as Jill Dyché had when she recently was on a conference within driving distance, as reported on her blog post After Gartner MDM in which Jill considers MDM and takes the road less traveled. In London Jill will be delivering a key note called: Data Governance, What Your CEO Needs to know.

On the Data Governance tracks there will be a panel discussion called Data Governance in a Regulatory Environment with some good folks: Nicola Askham, Dylan Jones, Ken O’Connor and Gwen Thomas.

Nicola is currently writing an excellent blog post series on the Six Characteristics Of A Successful Data Governance Practitioner. Dylan is the founder of DataQualityPro. Ken was the star on the OCDQblog radio show today discussing Solvency II and Data Quality.

Gwen, being the founder of The Data Governance Institute, is chairing the Data Governance Conference while Aaron Zornes, the founder of The MDM Institute, is chairing the MDM Summit.

Master Data, Social MDM and Reference Data Management

The MDM Institute lately had an “MDM Alert”  with Master Data Management & Data Governance Strategic Planning Assumptions for 2012-13 with the subtitle: Pervasive & Pandemic MDM is in Your Future.

Some of the predictions are about reference data and Social MDM.

Social master data management has been a favorite subject of mine the last couple of years, and I hope to catch up with fellow MDM practitioners and learning how far this has come outside my circles.

Reference Data is a term often used either instead of Master Data or as related to Master Data. Reference data is those data defined and initially maintained outside a single enterprise. Examples from the customer master data realm are a country list, a list of states in a given country or postal code tables for countries around the world.

The trend as I see it is that enterprises seek to benefit from having reference data in more depth than those often modest populated lists mentioned above. In the customer master data realm such big reference data may be core data about:

  • Addresses being every single valid address typically within a given country.
  • Business entities being every single business entity occupying an address in a given country.
  • Consumers (or Citizens) being every single person living on an address in a given country.

There is often no single source of truth for such data.

As I’m working with an international launch of a product called instant Data Quality (iDQ™) I look forward to explore how MDM analysts and practitioners are seeing this field developing.

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